Audit

    Diagnose the site before you rebuild it.

    A private PDF from £5. What the website is communicating, what answer engines and search engines can read, where trust is being lost, and what to protect or fix first. No account. No call.

    Who this is for

    • Operators considering a redesign and unsure whether the design is the actual problem.
    • Premium brands converting below where their traffic and offer suggest they should.
    • Founders whose site is invisible to AI assistants and modern search.
    • Teams paying for tools and apps but unsure what the website is silently dropping.

    What the audit covers

    Four layers, read in order so each finding has commercial weight.

    • Clarity and intent: what the page says it does in the first 10 seconds.
    • Trust signals: named humans, real engagement scope, legal pages, tone.
    • Conversion flow: mobile fluidity, CTAs, forms, friction, abandonment.
    • SEO foundation: metadata, headings, internal linking, sitemap, robots.
    • AI visibility (AEO): schema, semantic HTML, llms.txt, machine readability.
    • Tracking and attribution: server events, dedupe, reconciliation against Stripe.
    • Backend health: recovery flows, app dependency, data ownership.

    What you receive

    A private PDF. The report is structured so you can hand it to another team and they can act on it without you in the room.

    • Overall website health summary with category scores.
    • Revenue Leakage Risk indicator with the highest-impact issues called out.
    • Prioritised fix plan: what to fix this week, this month, this quarter.
    • Keep / connect / replace / rebuild call on the underlying stack.
    • Optional competitor comparison on selected modules.

    What the audit will not do

    We are direct about what an audit cannot promise.

    • It will not guarantee rankings, AI recommendations, or revenue.
    • It will not replace a security or accessibility audit.
    • It will not recommend a rebuild that the findings do not justify.
    • It will not invent metrics or fabricate competitor data.

    How the engagement works

    • Enter the URL and choose the areas to read. From £5.
    • Secure Stripe checkout. No account required.
    • The audit reads the site and the public signals it emits.
    • Private PDF returned for download.
    • Longer written diagnostics are scoped after, from £49, only if the findings justify it.

    Common questions

    Built with security-conscious delivery practices and reputable infrastructure choices, scoped to the engagement. Security

    Start with the audit.

    The private PDF starts at £5. No account. No call. The cheapest way to find out whether your website needs a rebuild is to read it properly first.