Notes from inside the build.
A working journal. We publish only what we have shipped, audited, or measured.
Published
Audit · 6 min read · 16 May 2026
AI website audit: what it actually checks
An AI website audit checks the things a human reviewer cannot read at scale: structured data, machine-readable intent, AEO signals, and where revenue may be leaking. Here is what it covers and what it does not.
Read articleConversion · 7 min read · 16 May 2026
Why is my website not converting
Most underperforming websites do not have a design problem. They have a clarity, trust, tracking or backend problem. Here are the patterns that quietly cost conversions and how to diagnose which one is yours.
Read articleStrategy · 6 min read · 16 May 2026
Website audit before redesign: when to audit vs rebuild
Redesigning a website that has the wrong problem diagnosed is one of the most expensive mistakes in commerce. Here is when an audit is enough, when a partial rebuild is right, and when a full rebuild is justified.
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