A sample of what the audit returns.
This page shows the structure of a Baraka Hall website diagnostic audit. It uses an illustrative site so buyers can see the format before commissioning work. Real audits are based on the specific website, business model, platform, data, goals, and scope reviewed.
Example diagnostic output. Not a real client report.
Site health score
58/100
Illustrative.
Revenue leakage risk
High
Tracking and recovery gaps.
Findings
12
4 high · 8 medium · 0 low
Recommended path
Scoped fix pass, then managed care
- Business clarity
Homepage headline talks about the company, not the buyer problem. Buyers cannot tell what the business does in the first five seconds.
Rework the primary line around the buyer outcome. Move company language into the About section.
- Homepage clarity
Three competing calls to action above the fold with equal weight.
Choose one primary action, demote the others to secondary links.
- Buyer journey
Navigation forces buyers through the blog before reaching services. Drop-off is highest on category pages.
Route primary intent traffic directly to service pages. Keep the blog available but not on the critical path.
- Mobile experience
Sticky header covers 22 percent of the mobile viewport. Forms require excessive scrolling.
Reduce header height on scroll. Compact form spacing on small screens.
- SEO structure
Missing H1 on three service pages. Duplicate meta descriptions across product categories. No canonical tags on paginated views.
One H1 per page. Unique meta description per URL. Add canonicals to pagination and filter combinations.
- AEO and AI readability
No FAQ schema on question-heavy pages. No answer blocks under question headings. No llms.txt.
Add FAQ schema where appropriate. Two to five sentence answers under question H2s. Publish llms.txt with canonical positioning.
- Service and product pages
Service pages read as brochures. No clear scope, no clear price signal, no clear next step.
Standard structure across service pages: what it is, who it is for, indicative price, deliverables, next step.
- Trust signals
No credible proof near the primary call to action. Trust badges near the footer only.
Place proof near the decision point. Use honest labels: illustrative, verified, or anonymised.
- Enquiry flow
Contact form asks 14 fields with no explanation. High abandonment on mobile.
Reduce required fields. Move detail into an optional expand. Add response-time expectation near the submit button.
- Tracking and recovery
Conversion tracking fires client-side only. Refunds are not deducted from reported revenue. No server-verified fallback.
Move to server-side events with transaction id dedupe. Wire refund events into the tracking pipeline.
- App and tool dependency
Eleven paid apps active. Three overlap. Two are unused for six months.
Remove unused apps. Consolidate overlaps. Rebuild one critical workflow inside an owned layer.
- Admin and manual workflow
Order management spans three tabs and a spreadsheet. Manual copy-paste between systems.
Move the critical workflow into a single admin view with role-based access and audit logs.
Priority fixes
Short list of the highest-impact issues that a real audit would sequence first, based on the findings above.
What to leave alone
Areas that are already working and should not be rebuilt during the fix cycle. Preserves momentum and avoids unnecessary cost.
Recommended next step
Either a scoped fix pass, a migration plan, or a managed operating layer. Selection depends on the findings and the operating model chosen.
Start with an audit.
A real audit produces findings, severity, and recommended action across the layers relevant to your site.
Example diagnostic output shown above. Real audits are scoped to the site, business model, and data reviewed.
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