What your report actually looks like.
Every Baraka Hall audit returns a private PDF report with the same disciplined structure. This page shows that structure using an illustrative site, so you can see the format before commissioning one. Real audits are based on the specific website, business model, goals, and scope reviewed.
Example diagnostic output. Not a real client report.
Site health score
58/100
Illustrative.
Revenue leakage risk
High
Tracking and recovery gaps.
Findings
12
4 high · 8 medium · 0 low
Recommended path
Scoped fix pass, then managed care
The anatomy of every report
Whether you build a focused audit or commission the Executive Audit, the report follows the same skeleton. Complete and Executive audits include every module below; Build Your Audit includes the modules you choose.
01
Overall score and scope
A score out of 100 across the scope you selected, with exactly what was reviewed stated up front.
02
Strengths
What already works and should be protected during any fix cycle.
03
Weaknesses
The main friction points found, stated plainly with the evidence behind each.
04
Three priorities
The highest-impact actions sequenced first, each with effort and confidence noted.
05
Improvement summary
A short Baraka Hall read on what the findings mean for the business, not just the website.
06+
Module sections
One section per module you selected, each with findings, severity and recommended action.
Available module sections
Each module section reports findings with severity and a recommended action. Competitor comparison uses your supplied competitor URL, or a clearly labelled General Industry Benchmark when none is provided.
How findings are written
- Business clarity
Homepage headline talks about the company, not the buyer problem. Buyers cannot tell what the business does in the first five seconds.
Rework the primary line around the buyer outcome. Move company language into the About section.
- Buyer journey
Navigation forces buyers through the blog before reaching services. Drop-off is highest on category pages.
Route primary intent traffic directly to service pages. Keep the blog available but not on the critical path.
- SEO structure
Missing H1 on three service pages. Duplicate meta descriptions across product categories. No canonical tags on paginated views.
One H1 per page. Unique meta description per URL. Add canonicals to pagination and filter combinations.
- AEO and AI readability
No FAQ schema on question-heavy pages. No answer blocks under question headings. No llms.txt.
Add FAQ schema where appropriate. Two to five sentence answers under question H2s. Publish llms.txt with canonical positioning.
- Trust signals
No credible proof near the primary call to action. Trust badges near the footer only.
Place proof near the decision point. Use honest labels: illustrative, verified, or anonymised.
- Enquiry flow
Contact form asks 14 fields with no explanation. High abandonment on mobile.
Reduce required fields. Move detail into an optional expand. Add response-time expectation near the submit button.
- Tracking and recovery
Conversion tracking fires client-side only. Refunds are not deducted from reported revenue. No server-verified fallback.
Move to server-side events with transaction id dedupe. Wire refund events into the tracking pipeline.
- App and tool dependency
Eleven paid apps active. Three overlap. Two are unused for six months.
Remove unused apps. Consolidate overlaps. Rebuild one critical workflow inside an owned layer.
Priority fixes
Short list of the highest-impact issues that a real audit would sequence first, based on the findings above.
What to leave alone
Areas that are already working and should not be rebuilt during the fix cycle. Preserves momentum and avoids unnecessary cost.
Recommended next step
Either a scoped fix pass, a migration plan, or a managed operating layer. Selection depends on the findings and the operating model chosen.
Start with an audit.
A real audit produces findings, severity, and recommended action across the layers relevant to your site.
Example diagnostic output shown above. Real audits are scoped to the site, business model, and data reviewed.
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